ALL YOUR FAQ’S ABOUT VIDEO
MARKETING ANSWERED

Video marketing is like viagra for a limp ad campaign. Use video to promote your brand, product, or service.
There are numerous styles of marketing videos and just as many platforms. From testimonial videos to explainer videos
and product demonstrations. Video marketing is the key to increasing engagement and gaining attention for your brand.

Each video project is customised to achieve our clients desired outcome. These range from $500-$50K. Variables that affect the price include. Multiple locations, location rental, actors, props, multi-camera setups, catering. Typically larger productions require a larger crew, not always though. Reach out for a quote if you need clarity

We will deliver your videos within 14 days of filming.

All costs are included in one simple quote. With the exception of talent (actors) or rented locations if required. This will be discussed.

You are in the right place. Consider us your portal into the new world of digital marketing, we work with the best in the business. Everything starts with a strategy. Book in a time to talk with us.

Physically we are located in Whangarei, New Zealand. Auckland video production is our specialty but we also film nation-wide and overseas in multiple countries.

These are your videos and it is important it reflects your Business, Brand and Company culture. There are no rules as far as who or what content goes into your videos. Together we will create something that serves your business well, spreads your message, and turns followers into fans.

We have over 30 years of combined experience producing video content for major brands both here and internationally. We are award-winning filmmakers and have produced videos for TV, websites, social media, TV documentaries and interactive video marketing campaigns. We have operated cameras for TVNZ, MediaWorks, MTS and Prime TV. Our current focus is creating videos for New Zealand business owners to help increase their sales.

Today, call us now 0800 4 FACEBOX

Video can explain the key features and benefits of your product and service visually, audibly, and with graphics. Your message has more chance of reaching your target audience and capturing their attention. When viewers watch a video, they retain 85% of the message, compared to as little as 15% of the written word. Video cuts through and draws attention by stimulating our emotional response.

Yes and no. There is software out there like www.moovly.com, www.movavi.com, or the GoPro Quik app. It depends on the type of video you’re creating and the amount of control or customisation you need. We offer an in-house editing solution for clients that need a video editing-only service. You can get started here.

You are potentially leaving $$$ on the table, or even worse, making monthly donations to your competitors in the way of market share. In 2020 Video marketing was a 20 billion dollar industry, and it’s forecast to hit $292 billion in 2027. There is a clue here. Hire a reputable video production company, or just start filming on your smart phone. If your competitors aren’t doing this today, they will be soon.

It’s the closest thing to you telling someone in person how good your product or service is.
Your video works for you 24/7 and it’s Omni present online, it’s like cloning yourself, or your best sales rep.
Video can be automated, different videos can be played at different stages throughout your funnel helping the sales process along while building relationships, trust and confidence in your prospects.

Brand video
Product video
Company culture video
Testimonial videos
Case study video
Behind the scenes video
UGC User-generated content video
Explainer video
A day in the life video
FAQ videos
Review video
Instructional video
safety video
interactive video
Promo video
Educational video
How to video
Webinar video
Live video
Podcast video
Q&A video
Brand film, the list goes on. What do you think of these ones?

There are 3 key elements. Hook, story, offer.

Hook: Your video needs to captivate attention straight away, a scroll stopper.
Hooks are in every great email, advertisement, landing page, sales page, or webinar.
Without a great hook your audience will pass you by. Introduce the problem or pain point here.

Story: The story endorses the hook. Good stories create a bond between the seller and the prospect. They build credibility and trust, pre-selling your offer.

Offer: The offer should solve their problem. The more irresistible your offer is, the less friction there will be. Know your audience, ensure your CTA call to action hits their pain point and offers them a solution.
Write like a 10-year-old and pretend you’re talking to an old friend, keep the tone conversational.

Every project is different, but it’s broken down into three stages.
Pre-production: This is when we work with you to learn all about your business what key problem you’re trying to solve and what style of video you need to solve that problem.
We define your target audience, key messaging. Then develop the treatment or creative idea, scripts, book talent, locations, secure props etc. Of course if it’s a simple point and shoot video this process is dramatically scaled down.
Production: This just means filming, we turn up with the camera, lighting and audio equipment and capture you, a presenter or actors in various scenes and locations.
Post-production: This can sometimes be the lions share of the work, depending on the style of video. During this stage we bring the footage into the editing suite and work our magic, selecting the best takes to assemble a video that clearly delivers your message to your audience and looks great. We then mastering the audio, colour grade and upload the draft to our review platform ready for you to give your feedback on any changes you would like.

The least amount possible, we know you’re busy doing what you’re good at.
We need you to fill in a creative brief document, this will give us answers to key questions that will give us a deeper understanding of your business and what you want to achieve. Whether it’s marketing videos or safety videos the same questions apply.
We then go through the pre-production process keeping you informed along the way as well as getting your sign off on the treatment, script, talent, location and budget.

You are welcome to come and hangout on set or location while we are filming but there is no need to if you don’t want to.

The only other thing required from you will be reviewing the final video for sign-off or changes.
As part of our process we do an in house review first so as to deliver what we hope will be the finished video for your review.

Total average minimum client time required would be around 2 hours.

We typically always use motion graphics to create “pattern interrupt” underpin key messaging and add a little pace to the video. We will need a .png of your logo so we can animate a nice sting, or tail to your video along side the CTA Call to action.

Absolutely, we can do in house voiceovers or hire a voice actor of your liking to voice your video, prices start at around $150. Music is defiantly including and we have access to the highest quality production music available today. The style of music we use will depend on the type of video we produce.

Yes, captions are super important as 85% of viewers will watch mobile video with the sound off.
If we are producing landscape video for your website it’s not so important and can even detract from the story. If viewers are on your website they will typically take time to watch a video with the sound on.

We have a special button, we just push it and your video goes viral. I’m joking, there is no framework or strategy that can make you go viral otherwise everyone would be doing it. There are however certain key elements that really help. We launched a tourism video that we shot in a small town, population 3,280 as of writing this. We launched the video on youtube and created one organic Facebook post on the Friday night, by Sunday it had 30,000 views.

We put this down to three key elements.
We used locals in the video so they would tag and share it.
The narrative was trash talking the town but the imagery was showing how beautiful it was, so it was controversial. And you can definitely see that in the comment section.
It was great Kiwi satire if I do say so my self and people had a good laugh and then shared it.

In closing I would like to say if you do watch “Don’t go to Raglan” Do go, it’s one of my favourite places on earth.

We highly recommend it. Let’s say we shoot a 60 second video for you, this can often be cut down to a 30 and even 2-3 15 second clips giving you more content for more platforms gaining you more attention.
We often include this in your video strategy.

Clothes, I find most shoots go better with clothes on and there are various reasons for this.

Seriously though stay away from hard blacks like this T-shirt, hey I’m teaching you, just listen. Hard whites and stripy intense patterns.

Blacks can get lost in the camera, whites can clip the camera and get lost as well, intense patterns create a weird effect in camera called moire.

Light or dark tones are fine, pastels are great, colour is awesome. Think about your own skin tone what do you look good in? If you prefer to wear blacks because you packn a bit of beef, choose dark tones. If you have sensual deep gorgeous blue eyes then accentuate them with that blouse you know makes you look smokn hot. Finally , be yourself, everyone else is taken.

We handle all script development in house. In saying that depending on the style of video we may ask you to write the first draft as you are the expert in your industry. From here we will polish it up and send it back to you for sign off.

Ahh, this is a great question. A lot of people are so you’re not alone. We have one of the best presentation coaches in the country working at Facebox. Trust me when I say by the time she has coached you through those butterflies you will not only present well you will have enjoyed the process and gained a new skill.

We use a teleprompter and will coach you do read your script naturally and at a good pace.
The audience, they won’t know you’re reading. Just like I’m reading now.

Great question. It depends on the type of video, the type of campaign and if it’s a paid campaign the skill of your paid marketing team and the budget you invest in it. So yes, lots of variable’s, this is all discussed with you after you fill in the creative brief document.

15 seconds through to 3 minutes is a ball park answer.
We start with the end in mind so if your video is for TV and it’s a 30 second slot then obviously the video is 30 seconds long. If it’s a branding film it could be 3-8minutes long, a testimonial video could be 45 seconds.

Things to consider here are what platforms do your audience hang out on and what is the best length performing video for that platform.

100%, in fact here is a link to the movie trailer for an interactive road safety campaign we did.
Choose your own ending or choose your own adventure campaigns are highly interactive because the audience is immersed in the story, deciding what to do next.

This type of creative involves third party services to host the software ensuring all the videos link and work together seamlessly. But once set up, clients can expect next level engagement. These are also great options for safety training videos as memory recall is a lot higher.

Yes, everything is backed up for a minimum of 3 years to safeguard your investment with us.
Often clients request re edits, or remixes to refresh content we have already shot. This can be a very affordable way of creating new video assets.

Absolutely, photography comes standard with all our video packages. You may have heard the saying content is king, we believe the more content you have the better. So you will receive multiple finished photographs from the film day, fresh headshots if required and candid stills for your social media content.